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Misschief - Harley Quinn

Warner Bros

What would Harley Quinn sell if she had a brand? Answering this question was the core drive of this project. Up to no good, I explored her mischievous behaviour and expressed her individuality (especially considering recent movies and her character development!) through clothing and jewellery she had clearly made herself.

Branding it as blatantly as possible, with the aim of making it look like Harley's come along and just vandalised a regular product to be her own, Misschief is her own jewellery brand. And of course, her product launch would be fireworks (wooh, that's a reference to ace chemicals) - LOUD AND PROUD!

Pack Shots
Pack Shots
Social Media
Sticker Campaign
Advertisement Takeover
Subway Takeover 
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